Packaging That Inspires
Continuing to build the meta story, we looked for packaging examples that would convey a memorable unboxing experience. Our goal was to convey that story through our packaging solution.
The Competition
Some of the best samples of packaging that inspired us were solutions that Clean Bee competitors were already doing to various levels of success.
Some of the most notables were:
Dropps
EC30 Clean
Blueland
Supernatural
EC30 Clean
Blueland
Supernatural
Dropps
EC30 Clean
Blueland
Supernatural
Packaging Requirements
Clean Bee's chosen cleanser container is a 12oz amber glass squirt bottle. The bottle is shipped empty along with tablets of cleanser concentrate. The user combines this concentrate with warm water in the bottle.
The packaging needed the following qualities:
Protect the glass bottle and cap during shipping
Provide space for cleanser and seed paper
Be aesthetically pleasing and convey the native bee story in a quick easy way.
Be cost-effective
Provide space for cleanser and seed paper
Be aesthetically pleasing and convey the native bee story in a quick easy way.
Be cost-effective
Packaging Prototyping
To confirm the viability of the packaging solution prototypes were developed and tested.
Custom Clean Bee branded packing tape
Inner tray has fold out "page" flaps
Flexographic print botanicals on colored base
Seed paper
Botanical imagery with reusable hex box
A Story In A Box
A compelling unpackaging experience was a goal for our team. Wrapping the product and tossing it into the shipping box was not an option so we created an ensemble of packaging solutions to give the consumer a remarkable unboxing:
Shipper box with an inner tray
Custom Clean Bee branded packing tape
The inner tray has fold-out "page" flaps
Reusable hexagon tablet box
Seed paper to plant to support local bee habitat
Flexographic print botanicals on colored base laminated to the inner tray. Additional flex botanical printing on the inner lid.
Custom Clean Bee branded packing tape
The inner tray has fold-out "page" flaps
Reusable hexagon tablet box
Seed paper to plant to support local bee habitat
Flexographic print botanicals on colored base laminated to the inner tray. Additional flex botanical printing on the inner lid.